Conceptuation Institute

Color&Brain founded for the project "Future Oriented Co-Creation User work Space" (FOCUS) the Conceptuation Institute. FOCUS is an INTERREG-EDR IVa network project in cooperation with the Hanze University of Applied Sciences in Groningen, the Nertherlands, German Institute for Food Technology in Quakenbrück, Germany and Educore B.V. in Weesp, The Netherlands.

The Conceptuation Institute hosts the Dante Future Lab where new products and services are developed for  tourist services and business development in rural areas with open source and open data ICT tools. 


The Conceptuation Institute provides training courses and workshops for learning to use the conceptuation method for accelerating innovation, improve new product and business development and for start-up businesses.  The conceptuation method is an open innovation co-creation method for the early phase of innovation (fuzzy front end). 

The conceptuation Institute provides following services

1) one day introductory workshops

2) Three day training course, twice a year in autumn and in spring.

3) tailor made in-company workshops

For more information please contact info(at)